SA beauty retailer · Beauty & skincare retailBag context and a direct checkout after add-to-bag

• Shoppers saw a confirmation with no sense of what was in the bag or how to get to checkout quickly.
• The buy button lives in a fixed bar, so visibility checks could not gate clicks.
• Sale prices are baked into line prices, so the cart's discount flag is only true for vouchers.

Showing the added item with the bag total and a direct checkout call to action will increase checkout starts per add-to-bag.

• Popup with item image, variant and price, bag item count and total, and a primary Checkout now button.
• Trigger by wrapping the dataLayer push for the add-to-cart event, which only fires on a genuine successful add.
• Bag summary read from the mini-cart JSON feed, with the just-added line matched by order line ID.
• Native modal suppressed through CSS and by unchecking its trigger input.

Measured on checkout starts per add, cart to checkout rate. Test results belong to the client and are shared in conversation, with their permission, rather than published here.